Running with Bulls

STREET POSTERS

Olé! This campaign was such good fun! Imagine a campaign in which I had to bring my Spanish influence... it was perfecto!

The formula, a Spanish grape Tempranillo, grown and made in the beautiful wine region of Barossa Valley. 

As a kid, I always used to love the famous Bullfighting posters. And to finally create a series for this campaign was a joy. I created all the look and even helped on language to make it a bit more Español! Worked in collaboration with the talented Illustrator Gerard Taylor.

The campaign was first launched in Brisbane, Sydney, and Melbourne. 

CONCEPT
ART DIRECTION