Keep your hands
of our ambos

SA AMBULANCE

The challenge with this project was that most of the people didn't believe that violence against ambos happened and that also was on the rise. To make it believable to the public the idea was to re-create a violent incident shot on an iPhone and posted on Facebook. It was so genuine the way that was shot (one continuous shot on a IPhone), that most people thought it was real. My task was to art direct the whole project all the way through so that it achieved reality. 

ART DIRECTION
PHOTO SUPERVISION
SHOOT SUPERVISION
RETOUCHING